Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google. The difference in marketing principles being followed B. Kotler Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 1 Marketing: Creating Customer Value and Engagement 1) Which of the following is NOT an accurate description of modern marketing A) Marketing is the creation of value for customers. Downloadable-Test-Bank-for-International-Marketing-17th-Edition-Cateora. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Test Bank Principles of Marketing, Global Edition, 17th Edition Philip T. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Pharmacist Pharmacist CE LibraryMTM Certificate Program for PharmacistsLaw Library for PharmacistsMedication Safety for Pharmacists. Test bank for Principles of Marketing 15th edition by Philip Kotler Test bank for Principles of Marketing 15th edition by Philip Kotler
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